How the MLS team in Kansas City went from being last in attendance and fan engagement to being a model MLS franchise that's always sold out - one of the best turnarounds in all of sports.
Sources:
Special thanks to Mike McGrew and Mike Kuhn
Lamar Hunt Sells MLS Wizards to Local Group
http://www.espn.com/espn/wire/_/section/soccer/id/2567849
Serious Investment and Savvy Marketing Revive Soccer In Kansas City by Sam Borden
As expected City Council Gives Approval to Three Trail Project
https://web.archive.org/web/20080628164818/http://primebuzz.kcstar.com/?q=node%2F8940
WiZards Stadium project kicked over state lines by Kevin Collison for the KC Star
https://web.archive.org/web/20090912055722/http://www.kansascity.com/842/story/1433346.html
WiZards Kick off Zard Era
https://www.oursportscentral.com/services/releases/wizards-kick-off-zard-card-era/n-1989400
TBT the Rochester Wizards
http://www.downthebyline.com/2015/07/tbt-rochester-wizards.html?m=1
Nine years ago, KC at Brink of losing the MLS team by Sam McDowell
Star Bonds and Location Make Sporting Park a Star by Patrick Riche for Forbes
Sporting KC and Soccer Development by Scott Fenwick